Build a website that wins customers.
Free, plain-English web design guides for small businesses, plus a free website check.
A few seconds to impress.That is how long a new visitor gives your home page.Secure. Fast. Mobile-ready.The basics visitors and Google check first.One clear next step.Call, book or ask: make it obvious.Then they become customers.Free guides show you how to get each part right.
Website basics
Website basicsDoes Your Website Need a Privacy Policy?When a small-business website needs a privacy policy, what it should cover, and why analytics, forms and…
Website basicsWhy Does My Website Say 'Not Secure'?What the 'Not secure' warning means, the usual causes (no HTTPS, expired certificate, mixed content) and how…
Website basicsCreate a Compelling Favicon for Your WebsiteDiscover the importance of a favicon and learn how to create a professional-looking icon that represents your…
Website basicsSetting a Realistic Budget for Your Website CostUnderstand the factors that influence website costs and set a realistic budget for your…
Website basicsHow to make a website look professional: A Practical GuideLearn how to create a professional website that reflects your brand's identity and establishes credibility…
Website basicsDesigning an Effective Website FooterA well-designed website footer enhances user experience, improves credibility, and boosts search engine…
Website basicsWebsite Optimization: A Small-Business Guide to Faster SitesLearn website optimization in plain English. Speed up pages, fix mobile layouts, improve SEO and turn more…
Website basicsWebsite redesign checklist: A Practical GuideA website redesign checklist helps small-business owners prioritize tasks and ensure a successful website…
Website basicsWebsite speed test: A Practical GuideImprove your website's speed and user experience with our guide to website speed testing and optimization…
Website basicsWhat is a content management system: A Practical GuideA content management system is a software application that simplifies website creation, editing, and…
Design
DesignFirst Impressions in Web Design: What Visitors Judge FirstVisitors decide in seconds whether your website feels trustworthy. Here is what they judge first and how to…
DesignColor in Web Design: How to Pick a Website PaletteHow to choose website colors that match your brand, stay readable and work on phones: a simple 3-color…
DesignIs My Website Mobile Friendly? How to Check and Fix ItIs my website mobile friendly? Learn quick, free ways to test your site on any phone, spot common problems…
DesignWebsite color schemes: A Practical GuideSelecting the right website color scheme is crucial for small businesses, as it can greatly impact visual…
DesignWebsite fonts: A Practical GuideDiscover how to select website fonts that enhance your brand and improve user experience with our expert…
DesignWebsite Navigation Best Practices for Small BusinessesLearn website navigation best practices: plan a short menu, use plain labels, fix mobile menus and avoid…
Build & platforms
Build & platformsHow to Choose a CMS for a Small Business WebsiteWhat a content management system (CMS) is, how WordPress, Wix, Squarespace and Drupal differ, and five…
Build & platformsWebsite Navigation vs Sitemaps: What's the Difference?Navigation helps people move around your site; a sitemap helps search engines find every page. What each one…
Build & platformsFlash Websites: What Happened and How to Replace OneWhy Flash websites stopped working, what replaced Flash (HTML5, CSS and JavaScript), and how to rebuild an…
Build & platformsCSS Transitions Explained, With Simple ExamplesWhat the CSS transition property does, its four parts (property, duration, timing function, delay), simple…
Build & platformsBest CMS for Small Business: Choosing the Right PlatformDiscover the benefits of using a Content Management System (CMS) for your small business, and learn how to…
Build & platformsWordpress vs wix: A Practical GuideChoose between WordPress and Wix for your small business website, considering technical expertise, design…
Get found & grow
Get found & growHow to Get More Website Visitors Without Paid AdsPractical ways for a small business to get more website visitors for free: search basics, your Google…
Get found & growEmail Marketing Tips for Small BusinessesSimple email marketing tips for small businesses: build a real list, write emails people open, follow…
Get found & growGoogle Analytics for Beginners: What to Check FirstA beginner's guide to Google Analytics 4 for small-business websites: setup, the few reports that matter, and…
Get found & growOn-Page SEO Tips: Optimize Each Page, Then the SiteOn-page SEO basics for small-business websites: titles, headings, content, links and speed for each page,…
Get found & growGoogle Algorithm Updates: How to Stay Safe and RecoverWhat Google algorithm updates are, why rankings move, and a calm checklist for small businesses to stay safe…
Get found & growEmail Marketing for Small Business: A Simple Starter GuideLearn email marketing for small business: build a list with consent, send emails people want, follow the…
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